On shop marketing

A partnership has been signed between EVITECH and a big marketing actor in France, for developping an application dedicated to small shop marketing. The aims are to indrease interest for this shops and increase also turnover. "Classical systems for counting visitors provide good estimations, says P. Bernas, of EVITECH, but their cost limitates them to shop and resorts entrances and main alleys. With EAGLE, analysis can concern a display unit, a group of them, or a whole shop." EAGLE finds naturally applications in shop traffic analysis, stops and gos, and shop animation."